Copywriting Rates

A few things to consider

Each project is unique in its own right, therefore, the rates illustrated below are to be used purely as a guide. Other price factors may include: additional research, third-party supplier costs and the consideration of other project stakeholders involved in the decision-making process.

Discounts & briefing

For larger jobs and other special circumstances a discount of 15% can be applied.

Providing a good brief is essential to ensuring great copy and a fast turnaround time; plus it keeps costs down. Feel free to download a briefing template here.

By the hour / day  
Hourly £55.00
Daily  £350.00
5 hours per month (retained)  £250.00
10 hours per month (retained)  £480.00
25 hours per month (retained)  £1,100.00
 
Website copywriting (per page)  
Minimum page rate (fewer than 250 words) £90.00 
250 – 350 words £135.00 
400 – 500 words £220.00 
600+ POA 
Sliding banner messages (per banner) £40.00 
 
Seo / blog / press articles  
500 words £125.00 
1,000 words £230.00 
Press release £250.00 
Syndication (if required) POA 
   
Meta data & URL naming (per page)
 
Title tag  
Meta description  
Meta keywords  
URL name £30.00 
   
Sales emails  
130 – 250 words £290.00 
350 – 800 words  £390.00
Landing page copy £220.00 
Newsletters POA 
   
DM sales letters  
350 – 800 words £390.00 
3,000 – 4,000 words £2,750.00 
 
Search engine optimisation  
One-off consultation / 1 day training £350.00 
Strategy development / implementation POA 
   
Wireframe creation  
Set-up £25 – £75.00
Per page (low fidelity) £45.00
Per page (mid fidelity) £65.00