Printed sales letter (long copy) and web version
Mark has developed a complete business information product. It’s targeted at entrepreneurs and individuals looking to start a business with little or no capital. The problem was: How do you write a long copy sales letter that doesn’t read exactly the same as all the other ones that get shoved through your letter box?
Well, in this case, I spun it so that the letter acknowledged this fact and challenged the reader into re-thinking the whole ‘business opportunities’ arena. It appealed to their common sense instead of leading them into believing bogus promises. After a little split testing the end result was a 1.2% conversion rate. That’s rather good. Once the web version goes live, I’ll update the results. Below are the two versions in ‘draft’ format.
ICWM are hell bent on revolutionising the construction waste management industry. They’ve even created a little app that helps construction companies save money and improve efficiency. This little marvel can shave an absolute fortune of a project’s budget. Plus, it packs a powerful punch in ensuring that building sites are greener and more sustainable. Naturally they wanted to shout about it, so they got me to write a press release.
It was a good move! It was picked up by the industry press, got them connected with leading governing bodies, and added vast amounts of credibility to the product.