What kind of copy do you write, Jim? This lot: Sales letters | Websites | Email campaigns | Press releases | Adverts | Brochures | Strap lines | Video presentations | Direct response | Product descriptions, and more...
Who do you work with? Anyone I can get along with. Clients include huge corporates like Tesco and Ricoh, to marketing agencies, SMEs and start-ups.
How much do you charge? I charge in relation to the size of the company and the complexity of the job. I'll give you a good idea of cost when we very first speak. I'm driven by providing you with the best value for money and biggest ROI.
Where are you located? In a very squeaky chair, at an oak desk in a cottage in Twickenham, Greater London. Most of the time I work from home, but I'm happy to work in-house if required. Got any biscuits?
Why should I hire you? You're selling something, right? Well, I've been doing that since I was 16 years old. I now do it using the written word. I've helped a lot of people become wealthy. I adhere to AIDCA selling principles, but sometimes we need a bit of fluff. Fluff can be good, so I do that too. As long as we remember that we're invariably solving a problem for the reader, we're all good.
Do you have any copywriting success stories? Great question. Here are a few:
The shop interior and fitting company who needed a huge boost in sales: Invested £1,000 in my copywriting services and yielded £300k in fewer than nine weeks.
The top London-based record producer who needed more bookings: I wrote his website content and provided additional sales training. He experienced a 35% increase.
The Ebay seller who wanted more orders: I wrote product descriptions that yielded an immediate 12.5% lift.
The building waste disposal company who wanted bigger contracts: A press release resulted in them winning a major international contract.
I'm not sure what I want, or how to write a brief... can you help? I can...happily. Just book me for a consultation and we'll work it out. I'll also give you some of the best marketing advice you're ever likely to hear. As a general rule of thumb, I can usually come up with an idea on the spot that'll enable you to increase sales by at least 20%. That's before I've even written anything. Try me.
I know what I want. How should I brief you? If you're absolutely sure, here's a copywriting requirements brief template that'll make your life easier. It's an editable Word doc. Just fill it in and email it across.
I'm interested. What's the next step? Perfect. I want to become instrumental in your success, so give me a call on 07770 988880 / 020 3730 7196. Or just use the contact form. I'll call you straight back.