Copywriting process

The Copywriting Submission Process

Whether you are an agency, an individual working on behalf of someone, a self-employed one-man-band, or other, the process of working with you typically remains the same.

However, I will always try and bend with your preferred way of working.


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I rarely quote a daily rate. You need quantifiable costs and this is exactly what you will get. All quotes are submitted based on exactly what you need. In some cases additional research will be required and my hourly rate will be charged, but this will be detailed in a formal proposal so you will never be hit with an unexpected bill.

The Brief

It all starts with the brief. I need to understand what you are, who you are, what you do and why you do it.

Writing a brief is a skill in itself, so to help you I would encourage you to use one of my templates. It will make both our lives so much easier and you can download one from this page.

Naturally a phone call needs to take place and I’m always happy to come and meet with you, providing it’s logistically viable. Don’t worry if you are not entirely sure what you want, I can help you define your objectives and generally speaking I can give you a relatively accurate ballpark figure on cost before I write a proposal.

We will also need to discuss keyword strategy and metadata. You may decide that you don’t have a need for this particular service, or instruct me to work with an appointed SEO consultant; in this case I’ll take my lead from them regarding strategy.

CLICK HERE TO DOWNLOAD A ‘COPYWRITING REQUIREMENTS BRIEF’ TEMPLATE

The Proposal

You will then receive a formal proposal, detailing costs, timescales, any extras and my terms and conditions.

If you choose to accept my proposal it’s then simply a question of submission and feedback. I’ll normally submit a first draft to you within a day or two of your instruction; we then just need to have a chat and decide if I’m going in the right direction.

Draft Submissions

Usually things are pretty smooth. Rarely is there a need to go to three drafts, but it’s no problem if it does. Once you have approved the copy, a final ‘polished’ draft will be submitted making sure that all grammatical, spelling and any other errors have been omitted and it is then ready to upload to your site.

CLICK HERE TO SEE AN EXAMPLE OF A ‘COPYWRITING SUBMISSION’ DOCUMENT

Metadata and Keyword Research

Metadata is supplied as a notepad.txt document and includes keyword, title tags and meta tag descriptions. It is usually the last thing to be submitted, but it’s not wholly important at what stage you receive it.

I’ve simplified the way this works by concentrating on one keyword per page (unless there is a particularly large amount of text required per page) so instead of charging you a blanket cost for keyword research you only pay for exactly what you need.

CLICK HERE TO SEE AN EXAMPLE OF A ‘METADATA SUBMISSION’ DOCUMENT

Simple Really

As you can see, it’s not rocket science. It’s really about keeping a good line of communication open and me understanding what you need.

You will always be kept up-to-date by receiving an efficient, job manager spreadsheet with every draft submission..

CLICK HERE TO SEE AN EXAMPLE OF A ‘JOB MANAGER’ SPREADSHEET

Or go to my main copywriting website.