Becoming a copywriter has been a natural progression born out of years working in industry in general. Writing copy for companies feels like the most natural thing in the world, and I would love the opportunity to work with you or your organisation.
Below is a little background about who I am and what I do.
I attended Corona Academy Stage School and appeared in several films; but treading the boards wasn’t in my blood and I lacked the theatrical zeal necessary in pursuing such a career. But I do have one major claim to fame – call me and I’ll tell you what it is.
A stint working on the Deli counter at the Co-op, followed by a career as a Telephone Sales Exec for a popular free magazine aged just 16, put me on a firm path to gaining a broad commercial understanding. The bottom line, I learnt how to sell.
Fast forward 15 years or so, a career as a film director, importer of jewellery and prolific new media entrepreneur and I ended up orchestrating the business development for one of the top New Media Agencies in the country. It was there that I started to dabble in copywriting.
Two years later saw a small change into the PR industry, writing copy for press releases, articles and sales letters and here I am today. Since May 2009 I’ve been writing copy and offering marketing advice, mainly to the SME market.
What I do
At copywritingforweb.com I offer quality, tailored copywriting solutions and have a reputation for first class project management and work with the view to making the lives of those around me as easy as possible.
My speciality is catchy strap-lines, creative sales messages and SEO copywriting.
All copy is supplied as a word doc, detailing draft number, date, word count, keyword/phrase strategy and all meta data.
Work is submitted along with a comprehensive, easy to understand ‘job manager’ spreadsheet which will negate the need for you to even think about planning the work – I will do it all for you.
If you have a budget for the full SEO mix that’s great, if you don’t, you need to start with your website’s copy before considering anything else.
As the client you are the purpose of my work, not a hindrance to it and I pride myself in being flexible and placing your needs before mine. Whether it’s just Home page text you need or multiple pages and the whole ‘whizz bang’, it is my job to do it.
Search Engine Optimisation
Search engine optimisation is a mix of activity that will enable your site to be found in search listings. I write copy for websites, placing high importance in keyword/phrase placement, strong call-to-action triggers and emotional writing – turning wants into needs.
There are many ways to drive traffic to a site. Listed below are just some of the ingredients required for a strong online presence:-
- Engaging, persuasive copy focussing (but not too much) on keyword/phrase
- Well written metadata including title tag descriptions
- Attention to keyword positioning and relevance
- Keyword research
- Competitor research
- Article creation
- Alt tags and anchor text
———————————————————————- - W3 validated XHTML coding
- Site map
- Back links to high ranking sites with relevant content
- Social networking sites, forums and blogs
- Plus a bit more…
Let me take care of the first seven.
So don’t spend another penny promoting your website until you have the right words saying the right things in the right way. Give me a call today, your bank balance will be all the better for it.
